Thursday, February 12, 2009

Domino's Pizza UK buka cawangan pizza halal pertama

Antara kerja-kerja Sosial Responsibility yang terbaik pernah aku dengar, walaupun ianya sebahagian daripada strategi pemasaran untuk mendapatkan keuntungan lebih.

TAKEAWAY giant Domino's has pizza-ed off customers by taking pork off the menu and serving only HALAL meat.

The group have opened the first halal-only pizza store in the country, catering to the needs of Muslim customers in the mixed race area of Hall Green, Birmingham.

The controversial menu change means Brummie pizza lovers hoping to tuck into classic pizzas like a Hawaiian with ham and pineapple will be disappointed.

Instead, they will have to travel over two miles to the next closest Domino's branch, something which has angered some non-Muslim customers who say they are being discriminated against.


One disgruntled punter Chris Yates, 29, a hospital worker living in Moseley said he was told he couldn't have a "Meteor" pizza, topped with pepperoni, sausage, meatballs, ground beef and smoky bacon, when he called up at the weekend.

"It's a disgrace, I can appreciate them having it as an option but to have it completely halal is just not on."

Halal items on the menu include halal spicy beef sausage, roast and tandoori chicken, halal pepperoni and halal cured turkey – all produced and stored within the Halal Food Authorities guidelines.

A spokesman for Domino's, who recently announced profits were up 33 per cent, said: "In that particular area of Birmingham there are a large number of Muslims so there is naturally more of a demand for halal based products.

"We appreciate we cannot please everybody but there are alternatives, such as turkey ham, and we have thought long and hard about this decision and we are sure it is the right one."

Petikan artikel diambil daripada The Sun UK

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